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ABOUT BOB GERO

Award-winning Marketing and Communications Executive with deep experience in driving business development. Diverse experience counseling senior management across a wide variety of industries including 15+ years in the legal sector.

EXPERTISE

  • Strategic Marketing and Business Development
  • Market Positioning
  • Public relations and Crisis Communication Management
  • Vendor Contract Negotiation and Management
  • Communication Function Audits
  • Practice Group Coaching on Presentation Skills and Client Relationship Development

ACCOMPLISHMENTS

  • Established high-caliber marketing and communications infrastructures in AMLAW 100 firms
  • Created successful, award-winning branding, advertising, public relations and crisis communications campaigns
  • Spearheaded a variety of innovative management structures to drive business development initiatives
  • Coordinated merger integration team charged with combining the marketing/communications and BD functions of two AMLAW 100 firms
  • Developed, led, trained and directed in-house BD and Marketing/Communications teams globally
  • Introduced state of the art metrics to track, measure and evaluate the performance of BD and Marketing/Communications programs

PROFESSIONAL EXPERIENCE

MILBANK, TWEED, HADLEY & MCCLOY, LLP July 2005 - December 2008
Director of Business Development

SHAW PITTMAN LLP (PILLSBURY WINTHROP SHAW PITTMAN LLP) October 2004 – June 2005
Chief Marketing Officer

WOLF, BLOCK, SCHORR AND SOLIS-COHEN LLP, Philadelphia, PA May 2001 - October 2004
Chief Marketing Officer

PROSKAUER ROSE LLP 1999 - 2001
Director of Business Development

JEWISH PUBLISHING GROUP 1997 - 1999
VP, Director of Operations

FOX ROTHSCHILD LLP 1993 - 1997
Director of Marketing /Communications

SHAPSON GERO & SOMMERS, INC. 1978 - 1993
Principal

EDUCATION

  • BS Marketing, AMERICAN UNIVERSITY, Washington, DC

AFFILATIONS / AWARDS / RELATED EXPERIENCE

  • Active member of the Legal Marketing Association nationally and regionally; board member of the New York Metro LMA Chapter; a past president of the Greater Philadelphia Law Firm Marketing Association; member of the Association of Legal Administrators and the American Bar Association
  • Published in a variety of local, regional and national publications, including The Legal Intelligencer and The Metropolitan Corporate Counsel
  • Served as keynote speaker and faculty member of law firm marketing programs including the 1996 Philadelphia Paralegal Association Annual Education Conference and the 1997 and 2002 Managing Partners Marketing Forum, an annual three day program attended by managing and marketing partners from throughout the country
  • Panelist at the 2009 Marketing Partners Forum, on “Leveraging Client Relationships to Drive Firm Revenues”
  • Served a three-year term on the Commission for Retention and Election of Judges – Investigative Division of the Philadelphia Bar Association
Consulted to a broad range of law firm and other professional services companies and organizations, including:
  • Manko, Gold & Katcher
  • Mesirov Gelman
  • Cohen Shapiro
  • Dilworth Paxson
  • Zarwin Baum & DeVito
  • Katz, Wagner, Crystal et al
  • Zelankofski & Axelrod
  • Gold & Company
  • Laventhal Horwath
  • Heffler, Radetich & Saitta
  • Barrack Rodos & Bacine
  • Berger & Montague
  • Pennsylvania Trial Lawyers Association
  • Philadelphia Psychiatric Associates
  • Academy of Ambulatory Foot Surgery
  • Philadelphia County Dental Association

Awarded a LMA "Your Honor Award" for a B2B ad campaign created for FoxRothschild, LLP

Awarded "Best of Show" by the American Advertising Federation for an outdoor advertising campaign on behalf of Valley Forge Medical Center, Valley Forge, PA



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